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The second-season slump
A third of viewers who finish a first season drift away from the second by episode four. We followed 2,100 of them to find out why, and what brought some back.
TV,
Monthly viewing panel
What audiences watch, and why they stay.
Marquee Insights surveys a panel of 12,400 viewers every month across film, television, streaming, gaming and sport. Studios and platforms use our research to decide what to make, when to release it and who it is for.
The panel at a glance
- viewers surveyed every month
- 12,400
- regions, weighted to census age and income
- 4
- survey waves a year, one a month
- 12
- of continuous tracking to compare against
- 7 yrs
What we measure
Reach and completion
Who starts a title, who finishes it, and where in the run they leave.
Audience profiles
Age, household, region and viewing habits for every title we track.
Momentum
Month-on-month change in awareness, intent to watch and word of mouth.
Open responses
What viewers say in their own words, coded and searchable by theme.
Release timing
How launch day, cadence and competing titles shape the first month.
Regional splits
The same question answered for each region, so national averages don’t hide anything.
“We used to argue about whether a show was working. Now we open the monthly wave and look at who came back for episode four.”
Ask the panel your own question
Type a question in plain English and get the answer straight from the survey data, with the SQL that produced it.