TV,
The second-season slump
A third of viewers who finish a first season drift away from the second by episode four. We followed 2,100 of them to find out why, and what brought some back.
Reports
Published research on viewing habits, release strategy and audience loyalty, from our monthly panel waves.
8 reports
Film,
The ninety-minute comeback
Shorter films are winning back casual cinemagoers. Viewers who saw a film under 100 minutes were twice as likely to book another within a month.
Streaming,
Weekly drops against the binge
We compared release cadence across eleven streaming platforms. Weekly releases kept viewers for longer, but full-season drops were finished more often.
Gaming,
Who finishes a story game?
Fewer than one in three players reach the end of a story-led game. We asked 1,400 of them where they stopped, and why.
TV,
Comfort viewing in a crowded autumn
Rewatching rose for the third year running. We looked at who rewatches, what they choose and when in the week they do it.
Sports,
Watching the match on three screens
Live sport is still watched on the biggest screen in the house. But 62% of fans now follow a second feed on their phone at the same time.