About Marquee Insights
Research that starts with the viewer, not the schedule.
We are a team of 28 researchers, statisticians and former commissioners. Since 2019 we have asked the same panel what they watch every month, so we can tell a passing spike from a real change in habit.
How we work
Same people, every month
A fixed panel lets us follow individual viewers over time instead of guessing from snapshots.
Weighted, then checked
Each wave is weighted to population benchmarks and checked against the previous four before release.
Methods in the open
Every report lists its sample, question wording and margin of error. If a number is shaky, we say so.
Since 2019
- monthly survey waves completed
- 90+
- of panel members still active after a year
- 91%
“Their sample sizes for regional sport finally let us stop treating the whole country as one audience.”
Commission a study
Most custom studies are in field within two weeks.