Streaming,
Weekly drops against the binge
We compared release cadence across eleven streaming platforms. Weekly releases kept viewers for longer, but full-season drops were finished more often.
Reports
Published research on viewing habits, release strategy and audience loyalty, from our monthly panel waves.
2 reports in Streaming
Streaming,
Ad tiers after the first year
One year on, 37% of the panel’s streaming subscriptions are on a plan with ads. Most switchers say they barely notice them. Their viewing data disagrees.