TV,
The second-season slump
A third of viewers who finish a first season drift away from the second by episode four. We followed 2,100 of them to find out why, and what brought some back.
Reports
Published research on viewing habits, release strategy and audience loyalty, from our monthly panel waves.
2 reports in TV
TV,
Comfort viewing in a crowded autumn
Rewatching rose for the third year running. We looked at who rewatches, what they choose and when in the week they do it.