Film,
The ninety-minute comeback
Shorter films are winning back casual cinemagoers. Viewers who saw a film under 100 minutes were twice as likely to book another within a month.
Reports
Published research on viewing habits, release strategy and audience loyalty, from our monthly panel waves.
2 reports in Film
Film,
Field notes: festival audiences
We talked to 140 people between screenings at three regional film festivals. Early signs: festival audiences choose films by director far more often than by cast.