Film,
Field notes: festival audiences
We talked to 140 people between screenings at three regional film festivals. Early signs: festival audiences choose films by director far more often than by cast.
Reports
Published research on viewing habits, release strategy and audience loyalty, from our monthly panel waves.
8 reports
Streaming,
Ad tiers after the first year
One year on, 37% of the panel’s streaming subscriptions are on a plan with ads. Most switchers say they barely notice them. Their viewing data disagrees.